Half Days Is a Female-Forward Brand that Aims to Create a Global Community of Women Who Want to Connect While Enjoying the Outdoors. the Brand Was Founded by Ariana Ferwerda, Karelle Golda, and Kiley Mc Kinnon. Ferwerda, the Ceo and Co-Founder, Was Frustrated by The Lack of Cool Women's Ski Wear Brands in The Outdoor Apparel Industry.