BloomChic is a digital-first fashion and lifestyle destination for modern women sizes 10-30. True to our slogan: "Live with Ease, Dress with Joy," we exist to enable mid- and plus-size women to easily find clothes that fit her and are a fit for her life. We offer affordable, stylish, and comfortable clothes thoughtfully made for her curves: dressed in BloomChic, she feels beautiful, joyful, empowered, and self-expressed.